Introducing our 2024-25 campaign, ENIGMA.
This campaign illustrates the intricate layers of individuality, embracing the belief that we are a harmonious blend of opposites. Embodying both strength and vulnerability, intensity and composure, an antithesis that defines our unique beauty.
ENIGMA is brought to life through the vibrant contrast of red earth and blue ocean, a signature of our exceptional Western Australian landscape. Our muse effortlessly embodies this duality, showcasing both fearless confidence and quiet elegance.
The sentiment of ENIGMA mirrors our design ethos – to embrace this natural beauty and individuality, in our jewellery and in its wearer.
ENIGMA
Life is a voyage brimming with experiences that shape us. Our emotions imbue this voyage with rich waves of colour: fiery reds and gentle blues in every hue. A kaleidoscope of feelings.
Adorned in Kailis, we feel the satin texture of the pearls on our skin, the reassuring weight and the beauty of expert craftsmanship. And then, something deeper. Something more powerful. Confidence. Exhilaration. Empowerment. We feel it, we exude it, we live and breathe it.
We welcome you to experience ENIGMA through the captivating campaign video.
Behind the scenes
Kailis collaborated with the talented local teams at Rhythm Agency and Rhythm Films to bring the journey to life. The ENIGMA story follows our muse’s voyage throughout the wild wonders of the Western Australian landscape, and explores her complexities along the way.
The campaign was effortlessly captured by Jason Capobianco, an Australian-born fashion, celebrity, and portrait photographer celebrated for his refined cinematic approach to visual storytelling.
Our muse, Emma, is an Adelaide-born model currently based in Australia. She has worked with a number of iconic Australian brands and is represented across the globe.
Creative Team
Muse: Emma MacGowan
Photographer: Jason Capobianco
Creative Direction: Rhythm Agency
Motion: Rhythm Films
DOP: Tim Fitzgerald
Kailis Jewellery acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.
