Introducing RISE, our Kailis 2022-23 campaign.
An alluring and empowering story that takes place over three acts, in Western Australia’s Great Southern region.
We invite you to experience RISE, a journey of discovery and blossoming confidence, unfolding along the dramatic Denmark shoreline with our muse, Aude Mangharam.
Our muse rises
Our story begins beneath the surface, and unfolds over three acts:
Act I: Awaken.
The tumultuous, dramatic arrival of our muse.
From the ocean she comes in dawn’s fragile light. She wears nothing but gossamer, pearls, gold, and silver.
She is the definition of freedom. Unencumbered by vanity or ego. She simply is.
Act II: Seeing with new eyes.
Our muse rediscovers the world and begins to understand her place in it. She moves from the shallows, along
the beach.
Act III: In your image.
Curiosity becomes confidence as she walks among wave-worn rocks. She begins to understand that the Earth itself is a loyal subject; hers to command. She climbs atop the largest stone and looks up to the sky.
She feels the light. Revels in it. With her back to the ocean, haloed by the setting sun, she announces her arrival.
We invite you to experience RISE through our immersive campaign video.
An enigmatic journey of sound and motion.
Behind the scenes
Kailis partnered with the talented local team at Rhythm Agency to create our 2022/23 campaign, RISE.
The story unfolds in Denmark, in Western Australia’s Great Southern region. It follows our enigmatic muse, Aude Mangharam as she explores the region’s iconic locations, Greens Pool and Elephant Rocks.
The talented team at Rhythm Films produced and edited the motion and photography.
Jason Capobianco, was engaged as campaign photographer. Jason is an Australian-born fashion, celebrity, and portrait photographer. To capture the wonderful and wild energy from this stunning location we enlisted one of the world’s most highly regarded and sought-after land, air, and underwater cinematographers – Rick Rifici.
Our muse Aude, is a Perth-born, international model based in Sydney. She has worked with several Australian brands and is represented across the globe via her management agencies in London, Paris, Milan, New York, and Sydney.
Our thanks to this wonderful team who did an outstanding job of capturing the magic of Kailis and Western Australia.
Creative Team
Model: Aude Mangharam
Agency: Rhythm Agency
Production Company: Rhythm Films
Photographer: Jason Capobianco Photography
Director/Editor: Adam Rule
DOP: Justin Griffiths
Underwater cinematographer: Rick Rifici
Hair and Makeup: Francesca Poggi Makeup
Styling: Marcia Ball
